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Theorie der Public Diplomacy
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Claudia Auer entwickelt eine Theorie der Public Diplomacy, die handlungstheoretische Anstze mit makrosoziologischen Perspektiven zusammenfhrt. Detailliert analysiert sie einen bislang kaum erforschten Bereich kommunikativen Handelns und zeigt gleichzeitig, dass mit der sozialtheoretischen Grundlegung nicht nur Public Diplomacy, sondern verschiedene Formen strategischer und ffentlicher Kommunikation theoretisch erfasst werden knnen. Ihre berlegungen zum Entwurf einer Theorie der PR und des Journalismus lassen erkennen, dass diese auch in solchen Forschungsfeldern zu neuen und weiterfhrenden Erkenntnissen fhren knnen, die bereits durch Sozialtheorien gut erfasst worden sind.
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