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Nachhaltige Unternehmensfhrung
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Das Lehrbuch bietet eine leicht zugngliche Einfhrung in die nachhaltige Unternehmensfhrung und ist insbesondere fr Studierende wirtschaftswissenschaftlicher Studiengnge ohne Vorkenntnisse geeignet. In einem einheitlichen konzeptionellen Rahmen behandelt es vorrangig Fragestellungen des industriellen Umweltmanagements. Ausgehend von der Beschreibung natrlicher, ethischer, rechtlicher und konomischer Rahmenbedingungen werden verschiedene Ausrichtungen der Unternehmenspolitik und -strategie, deren Implikationen fr das Management sowie die umweltorientierte Ausgestaltung der betrieblichen Wertschpfung behandelt.
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