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Revenue Management
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Dieses deutschsprachige Lehrbuch zum Thema Revenue Management richtet sich gleichermaen an Studenten der Betriebswirtschaftslehre mit quantitativer Ausrichtung, Wirtschaftsinformatiker sowie Wirtschaftsingenieure. Es erlutert die wesentlichen Grundkonzepte des Revenue Managements und behandelt die zentralen Instrumente Preisdifferenzierung, Kapazittssteuerung, berbuchungssteuerung sowie Dynamic Pricing. Dabei werden jeweils die grundlegenden mathematischen Modelle und Methoden vorgestellt und anhand zahlreicher Rechenbeispiele verdeutlicht. bungsaufgaben ermglichen die Kontrolle des Erlernten. Das Buch ist auch zum Selbststudium geeignet.
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