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Beschaffungsmarketing
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Strategisches Handeln bentigt eine fundierte theoretische Basis. Beschaffung als Agentenhandeln fut auf einem anreizbeitragstheoretischen Kalkl. Wie kann man in einem fr beide Seiten befriedigenden Win-Win-Spiel unabdingbare Forderungen mit mglichst geringem Anreizaufwand durchsetzen? Die komplexe Aufgabe wird mit Hilfe eines Prozessmodells gelst. Es werden die in der jeweiligen Entscheidungsstufe geeigneten Handlungsalternativen entwickelt und untersucht. Anschlieend wird geprft, welche dieser Alternativen sich in Abhngigkeit von der jeweiligen Entscheidungssituation besonders eignen. Ergebnis ist ein deduktives Entscheidungsuntersttzungssystem.
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