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Brand
Springer Nature
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N/A
Part Number
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GTIN
9783642558511
Condition
New
Product Description

Existenzgrndungsvorhaben und Finanzierungsgesprche erfordern eine umfassende Informationsbeschaffung und detaillierte, selbstkritische Planung. Dieses eingefhrte Werk liefert dafr das erforderliche Basiswissen und untersttzt den Ingenieur in allen Phasen der Existenzgrndung: von der Idee, ber mgliche Rechtsformen, steuerrechtliche Fragestellungen und betriebswirtschaftlichen Grundlagen bis hin zu einem berzeugenden Unternehmenskonzept. In kompakter und anschaulicher Weise werden darberhinaus Themen wie der Umgang mit Banken (Stichwort: Basel II), Francising, Leasing, Marketing und Akquisition sowie Personalfhrung und -motivation dargestellt. E. Sanft hat dieses eingefhrte Werk vollstndig berarbeitet und neue Schwerpunkte gesetzt. Dabei ist ein kompaktes Handbuch aus der Praxis fr die Praxis entstanden, vor allem - aber nicht nur - fr Ingenieure.

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