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Internationale Wettbewerbsstrategien
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Der rasante Aufstieg Chinas zur wirtschaftlichen Macht zwingt europische Manager, sich mit den wirtschaftlich relevanten Bedingungen Chinas auseinanderzusetzen und geeignete Strategien zu finden. Dieser Sammelband fhrt in allgemeine Wettbewerbsstrategien ein und untersucht im besonderen geeignete Strategien fr den Wettbewerb auf dem chinesischen Markt. Die Beitrge stammen von Management-Spezialisten der GSBA Zrich aus Europa, Asien und den USA.
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