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E-Business-Management
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In krzester Zeit hat sich das E-Business zu einem festen Marktbestandteil entwickelt. Es verndert die Unternehmenslandschaft im ganzen und hat zugleich Auswirkungen auf die verschiedenen betrieblichen Bereiche in Unternehmen. Fhrende Fachvertreter aus Europa und den USA liefern in diesem Buch Anstze, die fr das Management des E-Business herangezogen werden knnen. Analysiert werden u. a. die strategische Ausrichtung der New Economy, die Markenfhrung im Internet, die Vernderung klassischer Vertriebsstrukturen durch das Internet, Nutzen und Schwchen der E-Education, Auswirkungen des Online-Banking und Mglichkeiten des E-Consulting.
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