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Innovatives Management

Innovatives Management

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783642570094
Condition
New
Product Description

Die Rahmenbedingungen fr wirtschaftliche Prozesse haben sich wesentlich gewandelt. Beispielhaft zu nennen sind die extrem schnelle Entwicklung der Kommunikationstechnologien, die erheblichen Konzentrationsprozesse oder das hybride Konsumentenverhalten. Daher sind - fr alle Teilgebiete der Unternehmensfhrung - innovative Management-Anstze erforderlich. Fhrende Fachvertreter aus Europa und den USA untersuchen in diesem Band, welche Anstze fr ein innovatives Management herangezogen werden knnen.

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