Value Chain Marketing

Name: Value Chain Marketing
Brand: Springer Nature
SKU: 9783319113753
Availability: InStock

Best Price (Coupon Required):
Buy Value Chain Marketing for $36.00 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
Click “Get Coupon & Buy” to copy the code and unlock the deal.

Set a price drop alert to never miss an offer.

1 Offer Price Range: $39.99 - $39.99

BEST PRICE

Single Product Purchase

$36.00

@ Link.springer.com with extra coupon

Price Comparison

Seller	Contact Seller	List Price	On Sale	Shipping	Best Promo	Final Price	Volume Discount	Financing	Availability	Seller's Page
BEST PRICE 1 Product Purchase @ Link.springer.com		$39.99	$39.99		10% OFF This deals requires coupon	$36.00		See Site	In stock	Visit Store

Product Details

Brand

Springer Nature

Manufacturer

N/A

Part Number

GTIN

9783319113753

Condition

New

Product Description

Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this bookexplores the relevance of VCM andcomprehends its process; identifies the critical factors for suppliers marketing success, and compares the performance of VCM trials, usinga multi-method design linking case study research and computational modeling.

Available Colors

N/A

Available Sizes

N/A