Vertical Cooperative Advertising in Supply Chain Management

Name: Vertical Cooperative Advertising in Supply Chain Management
Brand: Springer Nature
SKU: 9783319116259
Availability: InStock

Best Price:
Buy Vertical Cooperative Advertising in Supply Chain Management for $39.99 at @ Link.springer.com
No coupon is required — this is the standard retail price.

Set a price drop alert to never miss an offer.

1 Offer Price Range: $39.99 - $39.99

BEST PRICE

Single Product Purchase

$39.99

@ Link.springer.com BUY Now

Price Comparison

Seller	Contact Seller	List Price	On Sale	Shipping	Best Promo	Final Price	Volume Discount	Financing	Availability	Seller's Page
BEST PRICE 1 Product Purchase @ Link.springer.com		$39.99	$39.99			$39.99		See Site	In stock	Visit Store

Product Details

Brand

Springer Nature

Manufacturer

N/A

Part Number

GTIN

9783319116259

Condition

New

Product Description

In this book methods from Operations Research and Game Theory are used to determine companies profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance.

Available Colors

N/A

Available Sizes

N/A