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Contextual Strategic Entrepreneurship

Contextual Strategic Entrepreneurship

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783030860288
Condition
New
Product Description

This edited volume discusses the contextual nature of strategic entrepreneurship. It unfolds the concept of context in strategic entrepreneurship and demonstrates how entrepreneurial strategies differ among various countries, societies, and entrepreneurial ecosystems. Written by global experts in strategic entrepreneurship research, chapters discuss emerging issues in the field such as barriers to strategic entrepreneurship, entrepreneurial resourced-based view, mixed embeddedness, social media marketing, competitiveness in small enterprises, strategic learning, and the triple helix approach to university-business-government strategic cooperation. Affirming that strategic decisions, planning, and formulations are greatly context-related endeavors and hence any true understanding of entrepreneurial strategy starts with appropriate understanding of relevant context, this volume makes a vital contribution to the discussion of strategic entrepreneurship.

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