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Unternehmen steuern mit Controlling

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783540235798
Condition
New
Product Description

Viel zu wenige Unternehmen betrachten das Controlling in guten Zeiten als Managementaufgabe, vor allem in kleinen und mittleren Unternehmen. Aber die sich schnell verndernden Marktbedingungen, wie Nachfragevernderungen und neue Konkurrenten, oder interne Faktoren im Unternehmen (z.B. hohe Belastungen durch Zinsen und Tilgungen) zwingen Unternehmer dazu, prziser zu planen und heute die Weichen fr morgen zu stellen eben durch Controlling. Mit seiner langjhrigen Erfahrung als Controller stellt der Verfasser gleichsam eine Roadmap zur Einfhrung eines funktionsfhigen Controllings in einem Unternehmen vor, wobei er auch die wichtigsten wissenschaftlichen Neuerungen im Controlling bercksichtigt.

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