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Intellektuelles Kapital und Wettbewerbsfhigkeit
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Kreativitt und Ideen, Wissen und Kompetenzen sowie die Vernetzung und Kooperation der Mitarbeiter gewinnen fr die Wettbewerbsfhigkeit von Unternehmen eine immer grere Bedeutung. Experten eines interdisziplinren Teams um Peter Pawlowsky und Leif Edvinsson beschreiben die Entwicklung und die praktische Umsetzung von Intellectual Capital Management (ICM) Anstzen und zeigen Wege auf, das Thema in die betriebliche Praxis und die politische ffentlichkeit zu bringen. Anhand einer groangelegten reprsentativen Unternehmensbefragung schildern die Autoren den Stand der Umsetzung in die Praxis in Deutschland und identifizieren wichtige Treiber fr erfolgsrelevantes ICM in Unternehmen.
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