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Betriebswirtschaftliche Perspektiven des 3D-Drucks

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Springer Nature
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N/A
Part Number
0
GTIN
9783658285456
Condition
New
Product Description

Die Fertigungsvarianten des Additive Manufacturing unterscheiden sich unter wirtschaftlichen Gesichtspunkten erheblich von klassisch etablierten Formen der industriellen Produktion. Gero Gunkel untersucht hierzu, welche spezifischen Managementaufgaben sich aus der zunehmenden Verbreitung und Verfgbarkeit der Technologie ergeben. Dabei liegen die Schwerpunkte auf den Eigenschaften der Kundenbeziehung, dem Wandel des nachfragerseitigen Selbstverstndnisses hin zum Projektpartner sowie der Rolle des Erfahrungsmanagements im Zufriedenheitskontext. Der Autor entwickelt ein umfassendes Systematisierungskonzept B2B-relevanter Fragestellungen und stellt in fnf abgeleiteten Kategorien die zentralen Wirkungszusammenhnge vor.

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