Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Introduction to Mathematical Models in Market and Opinion Research

Introduction to Mathematical Models in Market and Opinion Research

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9789401033961
Condition
New
Product Description

In the introduction to his book Dr. Harder has very clearly described its purpose and organization. I only want to add for the English-speaking reader a few words on the place the present text is likely to have in the cur rent literature. At first Dr. Harder's undertaking might come as a surprise. Only a few years ago, Zeisel's Say it with Figures gave the market research practi tioner some ideas of how simple figures and tables could be successfully employed; Langhoff's publication for the American Marketing Associa tion presented some pertinent mathematical models in the most elemen tary form; why should a German author believe he can already introduce us to serious mathematical procedures for use in product management and advertising? After reading the book, incredulity turns into pleasure because of the skill with which the author has pursued his task. As a matter of fact, the book can serve two audiences who at first glance might appear to have quite opposing interests. For the mathematically trained market re searcher, the book has the marked advantage of combining a variety of ap proaches not ordinarily mixed in one volume. If the market researcher be gan as an economist he is already familiar with difference equations and time series analysis; if he moved in from psychology, he is already ac quainted with factor analysis. But as he reads this book, he finds the two worlds well integrated.

Available Colors
Available Sizes
1 Offer Price Range: $39.99 - $39.99
BEST PRICE

Single Product Purchase

$39.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$39.99 $39.99

$39.99
See Site In stock Visit Store

Similar Products

Fire in the Tropical Biota

$109.99

Head and Neck Management of the Cancer Patient

$169.00

Reviews in Fluorescence 2010

$219.99

Management 4.0

$129.99

Strategische Alternativen in der Unternehmensentwicklung

$49.99

Delayed Preconditioning and Adaptive Cardioprotection

$169.99

Cooperatives and Social Innovation

$109.99

New Perspectives in Molecular and Clinical Management of Gastrointestinal Tumors

$84.99

Ideology and Cinematography in Hollywood, 1930-1939

$169.99

Ambient Intelligence Software and Applications 8th International Symposium on Ambient Intelligenc

$169.99

Porous Silicon Science and Technology

$54.99

Selbstbeobachtung der modernen Gesellschaft und die neuen Grenzen des Sozialen

$39.99

Determination of the Geoid

$109.99

Perceptions of the Independence of Judges in Europe

$59.99

Radioaktivitt und die neueste Entwickelung der Lehre von den chemischen Elementen

$74.99

Everything Awesome About Space and Other Galactic Facts! (Hardcover)

$12.74

Transformation of Japanese Multinational Enterprises and Business

$179.99

Web 2.0 & Semantic Web

$84.99

Sekundre Sptsyphilis

$59.99

Transnational Communication and Identity Construction in Diaspora

$89.99

Vibrational Spectroscopy of Molecular Liquids and Solids

$54.99

The Sports Car

$129.99

Beyond Global Food Supply Chains

$59.99

Perceiving Power in Early Modern Europe

$109.99

The Definitive Guide to Windows Installer

$64.99

Beginning JavaScript Charts

$39.99

Interval / Probabilistic Uncertainty and Non-classical Logics

$209.00

New Ways to Save Energy

$74.99

Die Hochmolekularen Organischen Verbindungen

$59.99

Decision Theory and Decision Behaviour

$329.99

Surgical Patient Care

$139.00

Unlocking the Potential of Building Envelopes

$44.99

Academic Work and Careers in Europe: Trends, Challenges, Perspectives

$54.99

Electron and Photon Interactions at High Energies

$39.99

Test Generation of Crosstalk Delay Faults in VLSI Circuits

$119.00

Stripes by Example

$24.99

Humanisierung der Arbeit

$69.99

Exciting the Industry of Mankind George Berkeleys Philosophy of Money

$169.99

External Fixation in Orthopedic Traumatology

$129.00

Transition Metals in Biochemistry

$109.99