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Suchmaschinenoptimierung kompakt
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Methoden der Suchmaschinenoptimierung werden im vorliegenden Buch umfassend beleuchtet. Nach einer Einfhrung in das Thema besteht ein erster Schwerpunkt darin, konkrete Handlungsanweisungen fr die Suchmaschinenoptimierung einer Website aufzuzeigen. Dazu wird ein Optimierungszyklus in neun Schritten vorgestellt, welcher die Felder OffPage-Optimierung, OnPage-Optimierung und Keyword-Recherche einschliet. Darber hinaus fhrt der Autor die zustzliche Kategorie der Content-Strategie ein, um die Quellen und Verbreitungswege potentieller neuer Inhalte zu systematisieren. Um die Anschaulichkeit und den Praxisbezug noch zu erhhen, stellt der Autor eine konkrete Anwendung des vorgestellten Optimierungszyklus am Beispiel einer real existierenden Website vor.
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