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Marketing fr Arztpraxen

Marketing fr Arztpraxen

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783540268543
Condition
New
Product Description

Experten begleiten Sie durch den Dschungel individueller Gesundheitsleistungen (IGel): Marketing, Kommunikation, Qualittsmanagement, Praxismanagement, Werbung, rechtliche Rahmenbedingungen. In diesem Handbuch erfahren Sie als niedergelassener Arzt ebenso wie als Mitarbeiter einer ambulanten Klinik, wie Sie sich neu positionieren und erfolgreich in einem wandelnden Markt etablieren knnen. Mit zahlreichen Beispielen aus dem medizinischen Alltag, Checklisten und Handlungstipps.

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