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Marketing fr Arztpraxen
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Experten begleiten Sie durch den Dschungel individueller Gesundheitsleistungen (IGel): Marketing, Kommunikation, Qualittsmanagement, Praxismanagement, Werbung, rechtliche Rahmenbedingungen. In diesem Handbuch erfahren Sie als niedergelassener Arzt ebenso wie als Mitarbeiter einer ambulanten Klinik, wie Sie sich neu positionieren und erfolgreich in einem wandelnden Markt etablieren knnen. Mit zahlreichen Beispielen aus dem medizinischen Alltag, Checklisten und Handlungstipps.
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