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Internationales Marketing-Management

Internationales Marketing-Management

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783540285533
Condition
New
Product Description

Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Management wendet sich dieses Buch sowohl an Studierende als auch an Praktiker. Es behandelt ausfhrlich die internationale Marketing-Planung, das internationale Marketing-Controlling, die internationale Marketing-Organisation sowie das Human Resources Management im internationalen Marketing. Auch die Marktforschung auf internationalen Mrkten wird bercksichtigt. Gesttzt werden die Ausfhrungen durch aktuelle Daten zu den Rahmenbedingungen auf internationalen Mrkten.

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