Copied A Twenty-First Century Guide to Aldersonian Marketing Thought
A Twenty-First Century Guide to Aldersonian Marketing Thought
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Aldersons seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Aldersons highly original and lasting contributions to marketing theory and thought.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$129.00 | $129.00 |
|
$116.10 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
FME 2001: Formal Methods for Increasing Software Productivity
$84.99
China, Britain and Businessmen
$54.99
Six Sigma+Lean Toolset
$44.99
Neutron Stars and Pulsars
$329.99
Isolierte Partner
$59.99
Fourth Congress on Intelligent Systems
$199.99
Die sthetische Dimension kindlicher Ttigkeit
$59.99
Understanding Interactions at Science Centers and Museums
$49.99
Kinderarmut
$54.99
Theorien der Politischen konomie im Film
$44.99
Habitus und Politik in Krnten
$59.99
Smart Card Research and Advanced Applications VI
$54.99
Die Lehre von den Kettenbrchen
$64.99
The Palgrave Handbook of Green Finance for Sustainable Development
$219.99
Immunotherapy for Infectious Diseases
$84.99
Virtual Distortion Method
$109.99
Contemporary Philosophical Proposals for the University
$129.99
Erfolgskonstellationen im Apothekenmarkt
$69.99
The Evolution of the Primate Hand
$249.99
Praxis der angiologischen Diagnostik
$59.99
Elektromechanische Systeme
$54.99
iOS 6 Recipes
$44.99
Biomass Processing over Gold Catalysts
$39.99
Grundlagen und computergerechte Methodik der Mehrkrpersimulation
$29.99
Heimat, Region, and Empire
$54.99
The Impact of Digitalization in the Workplace
$109.00
Festkrperprobleme 34
$54.99
Modelling Supply Chain Dynamics
$129.99
Asset-Backed Securities
$59.99
konomie der Moral
$59.99
Homo investigans
$69.99
Data-Driven Modeling of Cyber-Physical Systems using Side-Channel Analysis
$109.99
Financial Cryptography
$39.99
Cable-Driven Parallel Robots
$129.00
Time Shaping for Business Success
$169.99
Cancer Diagnostics
$219.99
Manufacturing Scorecard
$49.99
Dynamics of Complex Interconnected Systems: Networks and Bioprocesses
$109.99
Adhesives Technology Compendium 2019
$27.99
Security Engineering with Patterns
$54.99
