Copied B2B Brand Management
B2B Brand Management
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. Now it is time for more industrial companies to start using branding in a sophisticated way. Some industrial companies have led the way... Caterpillar, DuPont, Siemens, GE. But industrial companies must understand that branding goes far beyond building names for a set of offerings. Branding is about promising that the company's offering will create and deliver a certain level of performance. The promise behind the brand becomes the motivating force for all the activities of the company and its partners. Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$44.99 | $44.99 |
|
$44.99 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Die chinesische Volkswirtschaft
$59.99
Risk Management in East Asia
$159.99
The Mitterrand Years
$109.99
Normalertragstafel fr Fichtenbestnde
$54.99
European Perspectives on Transformation Theory
$109.99
Tensor Analysis and Continuum Mechanics
$109.99
Pests of Crops in Warmer Climates and Their Control
$329.99
Environmental Options: Accounting for Sustainability
$169.00
Christian-Muslim Relations in the Anglican and Lutheran Communions: Historical Encounters and Contem
$54.99
Proceedings of the 8th International Conference on Movement, Health and Exercise
$379.99
Economic Perspectives on Craft Beer
$169.00
Forget Me Not
$5.99
Towards a Code of Ethics for Artificial Intelligence
$69.99
Without Bounds: A Scientific Canvas of Nonlinearity and Complex Dynamics
$109.99
My Books Summer Grade K Fiction/Nonfiction 6-Book Pack
$34.95
Finite Volumes for Complex Applications VII
$169.99
Spielen in virtuellen Welten
$59.99
Das deutsche Legendenbuch
$69.99
Writing the Personal
$39.99
Genetic Engineering
$54.99
Asset Management
$139.00
Soft Computing in Industrial Applications
$219.99
Turbo Pascal fr Ingenieure
$69.95
Dialectical Democracy through Christian Thought
$39.99
Der EASA Part 21/G (Herstellung)
$54.99
Urban Landscape Perspectives
$109.99
Mapping Data Flows in Azure Data Factory
$44.99
Cutaneous Neural Neoplasms
$89.00
Exploring What Drives Indian Stock Market During Covid-19
$49.99
Judaism and World Religions
$84.99
Source Coding Theory
$54.99
Exercise and Sports Pulmonology
$129.99
Understanding GMDSS
$39.99
Biosurfactants
$169.99
Zentraleuropischer Anaesthesiekongre
$69.99
Teachware fr Finanzdienstleister
$59.99
In Silico Approach for Sustainable Agriculture
$109.99
Microelectronics Education
$169.99
Langzeittherapie der Schizophrenie
$64.99
Children with Cancer
$54.99
