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Triple Play
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Product Details
Die Kommunikations- und Medienlandschaft scheint vor einem neuen Umbruch zu stehen. Gesttzt auf die Digitalisierung von Inhalten und bertragungswegen knnen bisher technologisch, wirtschaftlich und rechtlich getrennt angebotene und weiterentwickelte Individual- und Massenmedien (Telefonie, Internet, Fernsehen) ber die gleichen Endgerte und Infrastrukturen gebndelt angeboten und vermarktet werden. Diese Entwicklung wrde schlielich zu einer tief greifenden Vernderung tradierter Grenzen und Spielregeln der Mrkte, Unternehmensstrategien und regulatorischen Rahmenbedingungen im Bereich von Medien und Telekommunikation fhren. Derzeit befinden sich die ersten kommerziellen Triple-Play-Angebote in Vorbereitung oder Markteinfhrung. Der MNCHNER KREIS hat sich deshalb mit den Trends, Voraussetzungen, Perspektiven und Rahmenbedingungen dieser Neuerungen befasst. Das vorliegende Buch enthlt die Ergebnisse.
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