The Strategy Planning Process

Name: The Strategy Planning Process
Brand: Springer Nature
SKU: 9783662516034
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Product Details

Brand

Springer Nature

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Part Number

GTIN

9783662516034

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New

Product Description

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A companys strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a companys current situation,develop andassess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors highly successful previous publication Process-based Strategic Planning, which appeared in six editions.

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