Sitting in a bullpen one summer night long ago, Portland Mavericks lefthander Rob Nelson came up with a fun new bubble gum idea: shredded gum in a pouch. He called it Big League Chew. Robs teammate, Jim Bouton, found a gum company to make Big League Chew, and in no time at all it became the must-have bubble gum for players of all ages. Today, Big League Chew is still the fun gum that keeps your mouth from getting dry when the game is on the line. It is the #1-selling shredded bubble gum in the world, with over 800 million pouches sold! Big League Chew Swingin Sour Apple is the Hall of Fame Bubble Gum! Shredded bubble gum in a stay-fresh pouch that keeps the juicy flavor locked inside. A fan favorite since 1980, Big League Chew is bubble gum fun for everyone! Big League Chew Gum - Swingin' Sour Apple.