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Handbuch Corporate Citizenship
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Dieses Buch liefert eine fundierte Gesamtsicht der vielfltigen Anwendungsmglichkeiten von Corporate Social Responsibility (CSR) und Corporate Citizenship im tglichen Wirtschaftsleben. Es gibt Managern und CSR-Verantwortlichen das Rstzeug, um mit der gesellschaftlichen Verantwortung des Unternehmens Wettbewerbsvorteile zu erzielen und so einen nachhaltigen Unternehmenswert aufzubauen. Das Buch ist ein Ideenkatalog mit praxisbezogenen Vorschlgen fr die Umsetzung im Unternehmen, vermittelt zugleich aber auch das wissenschaftliche Hintergrundwissen. Praktiker aus unterschiedlichsten Bereichen geben Insiderwissen weiter und zeigen, wie Corporate Citizenship erfolgreich angewendet werden kann.
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