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Preismanagement im Einzelhandel

Preismanagement im Einzelhandel

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Springer Nature
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N/A
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GTIN
9783835005761
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Product Description

Angesichts der hohen Wettbewerbsintensitt entscheidet das richtige Preismanagement mehr und mehr ber Erfolg und Misserfolg von Einzelhandelsunternehmungen. Michaela Hartmann untersucht die vielfltigen Problemfelder im Preismanagement und zeigt auf der Basis des entscheidungsorientierten Ansatzes konkrete Mglichkeiten auf, um Preisentscheidungen zu optimieren. Sie strukturiert die vornehmlich komplexen, nicht-programmierbaren Preisentscheidungsprobleme, wobei sie besonderen Wert auf Instrumentalentscheidungen legt. Mit der Unterscheidung von strategischen und operativen Preisentscheidungen wird der Artikelvielfalt und der Sortimentsorientierung im Einzelhandel Rechnung getragen. Die Autorin entwickelt eine Architektur fr Preisinformationssysteme (ARPIS), die Einblicke in die Komplexitt preispolitischer Problemstellungen gewhrt sowie Anstze zur Untersttzung von Preisentscheidungsprozessen im Einzelhandel aufzeigt.

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