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Management von Strategieprozessen

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Springer Nature
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9783835006898
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Die Strategieentwicklung zhlt zu den Kernaufgaben der Unternehmensfhrung. Eine der mageblich eingesetzten Methodiken ist die Strategische Planung, die sich allerdings zunehmender Kritik ausgesetzt sieht: Dabei wird vor allem die Wirksamkeit hinsichtlich eines nachhaltigen Beitrags zur Strategieentwicklung bezweifelt. Neue Konzepte sind gefragt, die die Unternehmensfhrung situationsgerecht bei der Strategieentwicklung untersttzen knnen. Mathias Kranz erarbeitet ein umfassendes, integratives Konzept zur Entwicklung und Umsetzung von Strategien, das die bisherige, einseitige Fokussierung auf die Strategische Planung aufbricht und zustzliche Prozesse zur Strategieentwicklung aufzeigt. Er stellt die Rahmenbedingungen fr den Einsatz der verschiedenen Strategieprozesse dar und setzt sich mit deren Management auseinander. Der Autor macht deutlich, dass die Strategieprozesse in einem Portfolio strategischer Initiativen resultieren, durch das die Lcke zur Strategieumsetzung geschlossen wird.

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