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CRM-Entscheidungen richtig treffen
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Das von den Autoren entwickelte Instrumentarium ermglicht es, CRM-Entscheidungen zu optimieren und transparent zu gestalten. Unternehmen knnen damit ein CRM-Konzept erstellen und seine Realisierungsmglichkeiten bewerten. Der Leser wird durch den Prozess zur Konzeptionierung eines unternehmensspezifischen CRM geleitet und dabei durch Checklisten und Fallbeispiele untersttzt. Das Buch richtet sich an Top-Entscheider, die ihr Unternehmen markt- bzw. kundenorientiert ausrichten, an Marketing-, Vertriebs- und Service-Manager mit Verantwortung fr die Optimierung von Kundenbeziehungen und an IT-Entscheider.
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