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Optimal Shelf Availability

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783835096356
Condition
New
Product Description

Das Ziel des Supply Chain Management besteht in der integrierten, unternehmensbergreifenden Gestaltung von Waren- und Informationsflssen. In Konsumgter-Supply Chains werden unter dem Begriff Optimal Shelf Availability integrative Manahmen diskutiert. Dabei stellt sich zunehmend die Frage nach einer strkeren Ausrichtung am Verhalten der Endverbraucher. Anhand der inhaltlichen Konkretisierung des Konzeptes Optimal Shelf Availability erarbeitet Tina Placzek Gestaltungsempfehlungen fr integrative Logistikkonzepte in Konsumgter-Supply Chains. Sie entwickelt systematisch integrative Lsungsanstze zur Steuerung der Waren- und Informationsflsse unter Bercksichtigung der unterschiedlichen Reaktionsmuster der Endverbraucher. Die daraus resultierenden Handlungsempfehlungen berprft sie anhand einer empirischen Untersuchung von zwei beispielhaften Konsumgter -Supply Chains.

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