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Versptete Projektabbrche in F&E
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Fehlschlagende Projekte - insbesondere im Umfeld von Forschung und Entwicklung - werden hufig erst wesentlich spter abgebrochen, als eine rationale, konomische Betrachtung empfehlen wrde. Durch solche verspteten Abbrche entstehen Unternehmen jedoch hohe Effizienz- und Effektivittsverluste. Da die klassisch-konomische Theorie dieses Phnomen nicht zufrieden stellend erklren kann, greift Eric Zayer auf Erkenntnisse der verhaltensorientierten Escalation-of-Commitment-Forschung zurck, um die Ursachen verspteter Abbrche zu identifizieren und zu strukturieren. Auf Basis der gewonnenen Erkenntnisse leitet er dann konkrete und pragmatisch umsetzbare Manahmen ab, mit deren Hilfe Controller den rechtzeitigen Abbruch fehlschlagender Projekte sicherstellen knnen.
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