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Politisches Kommunikationsmanagement
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Politik wird in demokratischen Gesellschaften durch Massenmedien vermittelt. Fr die Politik wird Kommunikation in der "Mediengesellschaft" dabei immer voraussetzungsvoller, risikoanflliger. Verstrkt versuchen politische Akteure, Mediensysteme und Journalisten zur Promotion der eigenen Ziele und Themen zu instrumentalisieren. In diesem Buch wird die Funktion einer Professionalisierung der Politikvermittung analysiert, werden Grundlagen und Tendenzen, Zwnge und Grenzen eines politischen Kommunikationsmanagements aufgezeigt.
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