Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

The Model of Motivation and Personality

The Model of Motivation and Personality

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780792385431
Condition
New
Product Description

Integrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, personality, and consumer behavior. Called the 3M, which stands for `Meta-theoretic Model of Motivation', this theory seeks to account for how personality traits interact with the situation to influence consumer attitudes and actions. The book proposes that multiple personality traits combine to form a motivational network that acts to influence behavior. Mowen argues that in order to understand the causes of enduring behavioral tendencies, one must identify the more abstract traits underlying surface behaviors. In constructing the model, the author reports data from fifteen empirical studies employing over 3500 respondents. In this hierarchical model, four types of personality traits are identified: elemental, compound, situational, and surface traits. Eight elemental traits are proposed as forming the underlying dimensions of personality. Consistent with control theory, the research reveals that the elemental traits combine to form compound traits, such as self-efficacy, task orientation, playfulness, and competitiveness. These elemental and compound traits combine with situational influences to cause enduring behavioral tendencies within general situational contexts. Examples of situational traits investigated include impulsive buying, value consciousness, sports interest, and health motivation. In the model the elemental, compound, and situational traits combine to yield surface traits, which are enduring dispositions to act in specific behavioral contexts. Five surface traits are empirically investigated in the book: compulsive buying, sports participation, healthy diet lifestyles, proneness to bargaining, and a tendency to frugality. Across these five studies, the empirical results reveal that the model accounts for over 44% of the variance in the surface trait measures. By presenting a new meta-theory of motivation and personality that is testable, Mowen's model accounts for high levels of variance in consumer behavior. By integrating the work of selected past and current theorists into a comprehensible whole, the model provides coherence in a field currently dominated by conflicting ideas, theories, and approaches. The book provides evidence that by understanding the individual dispositions that underlie consumer behavior, public policy officials and marketing specialists can develop better communication programs to influence and persuade their target audiences. The book shows how to employ the model to segment the marketplace, provide psychographic inventories, position brands, create promotional themes, and develop brand personalities.

Available Colors
Available Sizes
1 Offer Price Range: $84.99 - $84.99
BEST PRICE

Single Product Purchase

$84.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$84.99 $84.99

$84.99
See Site In stock Visit Store

Similar Products

Hallucinations

$249.99

The Baby-Sitters Club: Kristy and the Walking Disaster

$9.74

Der Weg zur Smart-Work-Experience

$29.99

Advances in Abdominal Surgery

$84.99

The Treatment of Parkinsonism with L-Dopa

$54.99

Das PLAKON-Buch

$59.99

Smart Futures, Challenges of Urbanisation, and Social Sustainability

$249.99

Grenzen virtueller Gemeinschaft

$59.99

Religious Hair Display and Its Meanings

$119.99

Bilingualism and Bilingual Education: Politics, Policies and Practices in a Globalized Society

$159.99

Interreligiser Dialog im Fokus

$74.99

Arnheim, Gestalt and Art

$54.99

Das SEO-Cockpit

$19.99

Management of Microbial Resources in the Environment

$169.00

Successful Science and Engineering Teaching

$109.99

Gutachtenkolloquium 15

$79.99

Wind Energy

$129.00

Phenolic Resins: A Century of Progress

$379.99

Uniform Spaces and Measures

$109.99

Zentrale Themen der Sportmedizin

$74.99

Sign Language

$3.09

Biostatistics With 'R': A Guide for Medical Doctors

$159.99

Stability and Stabilization of Linear Systems with Saturating Actuators

$169.99

Proceedings of the 21st International Symposium on High Voltage Engineering

$219.99

Imaging and Interventional Radiology for Radiation Oncology

$219.99

Solid State Fermentation

$379.99

Three-Dimensional Machine Vision

$259.00

Computer Vision ECCV 2024

$64.99

The Adult Hip - Master Case Series and Techniques

$249.99

Chemistry and Brain Development

$39.99

Abstract Convexity and Global Optimization

$169.99

Planetary Nebulae Beyond the Milky Way

$84.99

Die Preisermittlung der Zimmererarbeiten und ihre technisch-kaufmnnischen Grundlagen

$44.99

Applied Linear Algebra

$49.99

Rechnergesttzte Betriebsorganisation

$54.99

Madame Bovary by Gustave Flaubert

$26.00

Immunoassays for the 80s

$39.99

Dragon Art by Flame Tree Publishing

$17.00

Gabler Lexikon Technologie Management

$89.00

Handelspolitik in einer multipolaren Welt

$44.99