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Transkulturelle ffentlichkeitsakteure

Transkulturelle ffentlichkeitsakteure

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658159184
Condition
New
Product Description

Johanna Mller untersucht das kommunikative Handeln grenzberschreitend medial agierender deutscher und polnischer Eliteakteure. Gefragt wird nach Gestaltungspotenzialen in der ffentlichen politischen Kommunikation. Vorrangig auf Basis qualitativer Interviews rekonstruiert die Autorin aus der Perspektive dieser transkulturellen ffentlichkeitsakteure Mglichkeiten, sich grenzberschreitend medial zu beteiligen und die verschiedenen ffentlichkeiten zu prgen. So werden zum einen kommunikative Kompetenzen als Handwerkszeug ffentlich-kommunikativen Handelns und zum anderen Akteursmodi als Formen und Mglichkeiten ffentlichen Auftretens ermittelt. Solche Gestaltungspotenziale werden schlielich ber eine qualitative Medieninhaltsanalyse in charakteristische Diskurskontexte der deutsch-polnischen politischen Kommunikation eingeordnet.

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