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Buchungsfristigkeit bei Pauschalreisen
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Buy Buchungsfristigkeit bei Pauschalreisen for $63.00 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
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In den letzten Jahren ist es verstrkt zur Verkrzung der Buchungsfristigkeit, d. h. der Zeitspanne zwischen der Buchung einer Reise und dem Reiseantritt, bei Pauschalreisen gekommen. Bastian Krber untersucht die Einflussfaktoren auf die Buchungsfristigkeit und entwickelt Steuerungskonzepte, mit denen Veranstalter von Pauschalreisen die Buchungsfristigkeit verlngern knnen, um so besser planen und hhere Preise erzielen zu knnen. Zur berprfung sttzt er sich auf eine Face-to-Face-Befragung von 1130 Pauschalreisenden an verschiedenen deutschen Abflughfen. Um die Buchungsfristigkeit zu beeinflussen, erstellt der Autor kundensegmentspezifische und leicht zu operationalisierende Steuerungskonzepte, die zu frheren Buchungen fhren.
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