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PR-Kampagnen
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Welche Folgen die zunehmende Moralisierung und Professionalisierung von PR-Kampagnen fr die ffentliche Diskussion, fr VerbraucherInnen, JournalistInnen und die Public Relations hat, wird in diesem Band aus theoretischer und praktischer Perspektive beleuchtet. WissenschaftlerInnen nhern sich dem Thema aus kommunikationswissenschaftlicher, politischer und soziologischer Perspektive. PraktikerInnen aus renommierten Unternehmen, bekannten Organisationen und PR-Agenturen skizzieren in Fallstudien die Voraussetzungen, Entstehungsbedingungen und die praktische Umsetzung von Kampagnen.
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