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Integriertes Benchmarking
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Benchmarking-Proze, Objekte, Kriterien und Informationsquellen des Benchmarking werden systematisch dargestellt. Darauf aufbauend werden die spezifischen Bedingungen des Benchmarking in Forschung und Entwicklung behandelt. Im Mittelpunkt steht die Optimierung von Produkten und Produktentwicklungsprozessen. Es werden Hinweise gegeben, wie Benchmarking in den Entwicklungsproze und in das methodische Konstruieren integriert werden kann. Die Verfasser zeigen, wie Benchmarking die kreative Lsungssuche und die kennzahlenorientierte Bewertung untersttzt. Fallstudien und Ergebnisse aus empirischen Untersuchungen ergnzen die theoretischen Darstellungen. Es wurden Unternehmen in deutschsprachigen Lndern, England und Japan befragt.
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