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Business Development in Emerging Markets
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Die dynamische Entwicklung von Emerging Markets bietet westlichen Unternehmen groe Chancen. Bewhrte Strategien werden diesen Mrkten jedoch selten gerecht. Vielmehr gilt es, neue Wege der Unternehmensentwicklung zu beschreiten. Timo Waldhauser untersucht, ob Emerging Markets zwingend den Trittspuren der Industrielnder folgen mssen, und prsentiert mit seiner Methode zur Unternehmensentwicklung alternative Optionen. Die beispielhafte Darstellung anhand der Versicherungsbranche illustriert einen neuartigen Business-Development-Prozess und gibt konkrete Handlungsempfehlungen fr die Strategieentwicklung in der Volksrepublik China.
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