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Zuknftige Geschftsmodelle

Zuknftige Geschftsmodelle

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783540427445
Condition
New
Product Description

Das Wort "Geschftsmodell" ist in aller Munde. Doch was verbirgt sich dahinter? Ziel dieses Buches ist es, Licht in das Dunkel zu bringen: Es versucht, Definitionen und tragfhige Konzepte des Konstruktes "Geschftsmodell" zu bieten und illustriert sie an verschiedenen Branchen- und Unternehmensbeispielen aus der Alten wie aus der Neuen konomie. Dabei wird ein erster Einblick in die Gestaltungsmglichkeiten fr erfolgreiche Geschftsmodelle mglich. Gleichzeitig werden die Grenzen des Konstruktes "Geschftsmodell" gegeben. Das Buch richtet sich an Praktiker wie Wirtschaftswissenschaftler auf der Suche nach zukunftsfhigen Unternehmensstrategien.

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