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From Customer Retention to a Holistic Stakeholder Management System

From Customer Retention to a Holistic Stakeholder Management System

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783540774297
Condition
New
Product Description

Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. Furthermore, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.

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