Real Luxury
Real Luxury
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137395573
Condition
New
Product Description
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
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