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Methoden der empirischen Kommunikationsforschung
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Dieses Buch ist eine Einfhrung in die wesentlichen Methoden der empirischen Kommunikationswissenschaft. Es wendet sich insbesondere an Studierende der Kommunikations- und Medienwissenschaft, die erste Erfahrung mit empirischen Methoden sammeln, und eignet sich als vertiefende Begleitung einfhrender Vorlesungen und als praxisorientierte Handreichung fr Methodenbungen. Leichte Verstndlichkeit, Anwendungsorientierung und eine klare Gliederung sind die Haupteigenschaften dieses Lehrbuchs. Fr die vierte Auflage wird der Band aktualisiert und um ein Kapitel zur Beobachtung erweitert.
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