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Medienkonvergenz und Subjektbildung

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Springer Nature
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9783531908052
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Product Description

Seit den 1990er Jahren ist Medienkonvergenz ein Thema, das vielfach auf verschiedenen Ebenen diskutiert wird. Doch zumeist wird dabei die technische oder Unternehmenskonvergenz in den Blick genommen. Diese Untersuchung widmet sich der Nutzungsperspektive und fragt nach der Bedeutung von Medienkonvergenz fr das (Inter-)Agieren und die Konstitution von Subjektivitt der Mediennutzenden in ihrem Alltag. Dazu wurden qualitative Interviews mit Jugendlichen und jungen Erwachsenen zu ihren Musikfernseh- und Internetgewohnheiten durchgefhrt, um ihre medienkonvergenten Interaktionen im Bereich Musik, Medien und Stars zu analysieren und letztlich auf die Bedeutung dieser Interaktionen fr die Subjektbildung schlieen zu knnen.

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