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Qualitt in einer konomie der Publizistik

Qualitt in einer konomie der Publizistik

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783531904153
Condition
New
Product Description

Harald Rau generiert mit einer theoriezentrierten Diskussion journalistischer Qualitt und einer Auseinandersetzung mit der Medien innewohnenden Meritorik einen neuen Qualittsbegriff. Auf dieser Basis gelingt ihm eine bertragung von in monetr-gewinnmaximierenden Realitten erprobten Verfahren auf die Publizistik. Dies wird fr die beiden Arbeitstechniken Marketing - mit einer publizistischen Erweiterung in Richtung des in den Vereinigten Staaten entwickelten Ansatzes "Total Community Coverage" - und Benchmarking beispielhaft vorgefhrt.

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