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Qualitt in einer konomie der Publizistik
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Product Details
Harald Rau generiert mit einer theoriezentrierten Diskussion journalistischer Qualitt und einer Auseinandersetzung mit der Medien innewohnenden Meritorik einen neuen Qualittsbegriff. Auf dieser Basis gelingt ihm eine bertragung von in monetr-gewinnmaximierenden Realitten erprobten Verfahren auf die Publizistik. Dies wird fr die beiden Arbeitstechniken Marketing - mit einer publizistischen Erweiterung in Richtung des in den Vereinigten Staaten entwickelten Ansatzes "Total Community Coverage" - und Benchmarking beispielhaft vorgefhrt.
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