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Qualitt in einer konomie der Publizistik
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Harald Rau generiert mit einer theoriezentrierten Diskussion journalistischer Qualitt und einer Auseinandersetzung mit der Medien innewohnenden Meritorik einen neuen Qualittsbegriff. Auf dieser Basis gelingt ihm eine bertragung von in monetr-gewinnmaximierenden Realitten erprobten Verfahren auf die Publizistik. Dies wird fr die beiden Arbeitstechniken Marketing - mit einer publizistischen Erweiterung in Richtung des in den Vereinigten Staaten entwickelten Ansatzes "Total Community Coverage" - und Benchmarking beispielhaft vorgefhrt.
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