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E-Business - Handbuch fr Entscheider
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Die modernen Informations- und Kommunikationstechnologien sind heute in allen Unternehmensbereichen prsent. Wer es versteht, die Mglichkeiten des E-Business effizient zu nutzen und in die Unternehmensstrategie zu integrieren, wird auch auf umkmpften Mrkten erfolgreich sein. Dieses Praxishandbuch wendet sich an Fach- und Fhrungskrfte. Es soll helfen, die Potenziale neuer Technologien zu erkennen und diese gezielt einzusetzen. Das Handbuch beschreibt hierfr Konzepte, gibt Empfehlungen und veranschaulicht beides durch zahlreiche Beispiele aus der Praxis verschiedener Unternehmen.
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