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Kollektive Leistungen von Wirtschaftsverbnden

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Springer Nature
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N/A
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9783834996930
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Product Description

Nicht nur Kunden von Unternehmen, auch Mitglieder von Wirtschaftsverbnden fordern zunehmend qualitativ hochwertige Leistungen. Fr Wirtschaftsverbnde sind im Gegensatz zu Unternehmen jedoch nicht individuelle, sondern kollektive Leistungen charakteristisch, die sie fr die Gesamtheit oder Gruppen ihrer Mitglieder erbringen. Thomas Zitzmann konzipiert eine theoretisch fundierte und zugleich praxisorientierte Vorgehensweise, die die Fhrung von Wirtschaftsverbnden untersttzt, eine hohe Qualitt ihrer kollektiven Leistungen zu erreichen. Sein Qualittsmodell umfasst die Dimensionen personelle und institutionelle Potentiale, strategische, informationsbasierte und rechtliche Potentiale, Teilprozesse der Leistungserstellung und Leistungsergebnis. Auf der Basis empirischer Erkenntnisse liefert der Autor wertvolle Handlungsempfehlungen fr das Verbandsmanagement.

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