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Wettbewerbsfhigkeit durch Innovation
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Organisatorische Vernderungen werden in Industrie und Dienstleistung immer mehr zu einem Mittel der Wettbewerbssicherung. Hufig dauern sie jedoch nicht nur zu lange, sondern scheitern im Alltagsgeschft, meist aufgrund ungelster Ziel- und Interessenkonflikte. Dies kostet die Unternehmen nicht nur viel Zeit und Geld, sondern nhrt auch Zweifel an der Innovationskompetenz ihrer Fhrungskrfte. Der Autor beschreibt anhand zahlreicher Praxisbeispiele Grundlagen und Methoden eines wirksamen und effizienten Innovationsmanagements, das durch ein zielgerichtetes Political Engineering aus einem Gegeneinander ein Miteinander der Interessen macht. Dabei behandelt er nicht nur die Aufgaben von Managern, sondern auch von Betriebsrten als Co-Manager organisatorischer Vernderungen.
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