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Brand
Springer Nature
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N/A
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0
GTIN
9783531914251
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New
Product Description

Streit, Konkurrenz und Disharmonie sind fr jedes soziale Gebilde ebenso kennzeichnend wie Konsens, Kooperation und Einigkeit. Immer wieder manifestieren, erneuern oder verndern sich in der Kommunikation vielfltige Gegnerschaften zwischen Einzelnen oder Gruppen. Whrend ein echter Konsens im Sinne einer nachhaltigen Einigung ber Interessen und Ansichten nicht mglich und auch nicht wnschenswert ist, wird in der Kommunikation Einigkeit dargestellt und beschworen: unter anderem dann, wenn Schwchere sich miteinander verbnden, um gemeinsam Strke zu demonstrieren, aber auch umgekehrt als Aufforderung an die Beherrschten, sich der Auffassung von Autoritten anzuschlieen. Die AutorInnen zeigen, wie derartige rhetorische Verfahren in Medientexten und Alltagsgesprchen funktionieren, wozu sie dienen und welche Chancen und Risiken in der Praxis mit ihnen verbunden sind.

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