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Rationales Herdenverhalten und seine Auswirkungen auf Investitionsentscheidungen

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Springer Nature
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9783834999986
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Finanzkrisen mit ihren Erscheinungen von Brsenblasen und Bankzusammenbrchen verursachen Massenphnomene, die sich durch Herdenverhalten uern. Ein zwingendes methodisches Vorgehen zur Erforschung von Massenphnomenen gibt es jedoch nicht, diese kann auf verschiedene Weise erfolgen. Das Entscheidungsverhalten einzelner Akteure, das zum Herdenverhalten fhrt, steht im Mittelpunkt der Untersuchung von Bingyu Zhu. Durch eine Klassifizierung der unterschiedlichen Ursachen werden die Entstehungs- und Wirkungsmechanismen von Herdenverhalten abgebildet und anschlieend Manahmen zur Aufhebung dieses ineffizienten Verhaltens vorgeschlagen. Es zeigt sich, dass rationales Herdenverhalten als Antwort der Individuen auf Unsicherheit und Informationsasymmetrie in der Entscheidungsumwelt verstanden werden kann. Durch eine Analyse des Zusammenwirkens der Informations- und Zahlungsexternalitt stellt die Autorin fest, dass ein Manager unter Zahlungsexternalitt (durch eine relative Leistungsbewertung) noch weniger auf seine private Information achten wird als lediglich bei einer Informationsexternalitt.

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