Strategies for Innovators

Name: Strategies for Innovators
Brand: Springer Nature
SKU: 9783834907615
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Springer Nature

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9783834907615

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Product Description

Strategies for Innovators is a case book that covers the entire business life-cycle of innovative firms. Readers will acquire knowledge about venture creation and growth strategies as well as strategies for open innovation. How to foster an organization's strategic ability to innovate is a constant challenge not only for large multi-nationals, but equally for small and medium-sized firms. Therefore, the book presents a number of carefully selected cases that provide key learnings from successful strategic innovators in various industries. The case book provides students with insights into demanding management practices, offers managers in small and medium-sized firms a consistent strategic understanding for the day-to-day handling of innovation, and challenges the strategic thinking and acting of leaders in path-breaking business situations. Kathrin M. Mslein is Professor of Information Systems at the University Erlangen-Nuremberg and Academic Director of the Center for Leading Innovation and Cooperation (CLIC) at the HHL - Leipzig Graduate School of Management, Germany. Emilio E. Matthaei is Research Associate at the University Erlangen-Nuremberg, Visiting Researcher at the University of Oxford (Templeton College) and Research Scholar at the Center for Leading Innovation and Cooperation (CLIC) at the HHL - Leipzig Graduate School of Management, Germany.

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